Do you have any preferences when it comes to fonts in your electronic correspondence, or in the documents you write? Do you just follow the pre-settings?
Our choice of font is usually limited by the branding or corporate rules at work, the technology we use, the digital platform we exchange on etc. Being limited in our choice of font is unfortunate, especially because we now rarely use our handwriting to show our personality and style.
But are we really limited, or do we have too much choice? A typeface may never quite be able to replicate the intimacy of pen and ink but with an estimated 200,000 fonts to choose from today, there is no shortage of different styles to choose from (BBC Magazine: Do typefaces really matter?). There is life beyond Comic Sans!
How to choose the right font for your correspondence in your new venture?
A new venture is an opportunity for you to express your own style and your company’s charm and appeal. We would think of 4 preliminary questions:
- Who is my audience?
- What emotions would I like to convey to them?
- Is that in line with my business and own-brand identity?
- Is that readable in all electronic communication format and platforms?
Design Letters have leveraged the power of fonts in their stationery design. They have adopted Arne Jacobsen’s hand-drawn typography from 1937. They have turned Arne Jacobsen typography into daily stationery products. To me, it conveys a cool, professional, fun as well as creative and arty feeling; a nice way of linking typography to our daily physical lives.
We first spotted them at Paperworld in Frankfurt this year, and are now very happy to see Selfridges selling some of their products. Our favourite is the “Actions” book, which we find very functional and cool to use in our professional as well personal life.
You have the opportunity to bring fun, serious, contemporary, nostalgic, and many more emotions while writing your emails, writing your daily plan, your recipes, your diary, or even just small notes to yourself not only on the screen but on your paper stationery as well.
We would love to hear about your favourite font – how does it make you feel?
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