Colour Psychology is based on the study of hues as the influencer of human behaviour. Colours influence the perceptions of a person and indeed the person, but the influence depends on the person. You would think the age, gender, or culture would impact the effect seen nevertheless the theory and studies suggest the contrary.
Angela Wright, the academician who formulated Colour Affects System, suggests that “colour psychology” is different from “colour symbolism”. She gives the example of green, the sacred colour throughout Islam, is considered lucky in Ireland, perhaps also related to the colour of four-leaved clover also considered lucky across many other cultures. Pink is another example of colour symbolism, referring to a girly look in baby products, or a princess look in our minds potentially just because of Disney…
Colour travels as a light and is eventually perceived by our eyes; through our retina, it then reaches the centre of our brain responsible also for releasing hormones, hence the effect of colours on our modes. The colour theory says, however, the reaction of your brain will all depend on what type of person you are and the composition of colours rather than just the colour by itself.
Colour also carries energy based on yogic traditions. In this Eastern spiritual view, colours are used to define chakras, the energy centres of our body allowing the flow of energy between conscious and unconscious state. For instance Yellow is the colour of your 3rd chakra just above your belly button; yellow is optimistic, the colour of youth, the colour of new beginnings, confidence and friendliness (Click here to read more about chakra colours).
Angela Wright, a world expert on the unconscious effects of colour, recognised also that there are no wrong colours; it is the combination of colours that triggers the response in the person. In contrast to the traditional belief which says what’s called “warm’ colours are stimulating and “cool” colours are soothing, Wright defends that the effect of the colour would vary depending on its shade and the person looking at it. The factors which determine how a colour scheme is perceived include the relationships among the exact tones in the scheme (harmony) and the state-of-mind of the observer.
Could we apply these views to colour effects to boost our “entrepreneurial” traits in our new venture? What is your tendency as a way of working in your new venture what would you like to boost the most in yourself?
The E-Factor: The 10 Traits of Successful Creative Entrepreneurs identifies traits like Driven, Ingenuity, Confidence, Leanness. The Entrepreneur handbook brings Persistence, Adaptability, Curiosity, and others Cooperation, Playfulness, Relationship Building. Energetic, Instinctive, Passionate, Disruptive are the traits identified by Guy Rigby (Head of entrepreneurial services at Smith & Williamson).
What are the little things we can do to feed your entrepreneurial traits in our working space? It is known that many companies use colour in their office design to boost certain feelings and behaviour amongst their employees and increase their productivity. This cannot be said, however, for their choice of stationery products as it’s often off-the-shelf and cost driven selections.
You may not need or be able to change all wall colours and furniture to have such effect in your own workspace or your home office but you can use colours’ influence on your desk with your selection of stationery and desk accessories to complement the composition.
Let us know how the colour compositions below would make you feel if used in your workspace. Have you got suggestions of colour compositions to create special effects on your entrepreneurial state of mind?
You can further read The Beginner’s Guide to Colour Psychology by Angela Wright. Click image to check out.