Fonts Matter!

Do you have any preferences when it comes to fonts in your electronic correspondence, or in the documents you write? Do you just follow the pre-settings?

Our choice of font is usually limited by the branding or corporate rules at work, the technology we use, the digital platform we exchange on etc. Being limited in our choice of font is unfortunate, especially because we now rarely use our handwriting to show our personality and style.

But are we really limited, or do we have too much choice? A typeface may never quite be able to replicate the intimacy of pen and ink but with an estimated 200,000 fonts to choose from today, there is no shortage of different styles to choose from (BBC Magazine: Do typefaces really matter?). There is life beyond Comic Sans!

How to choose the right font for your correspondence in your new venture?

A new venture is an opportunity for you to express your own style and your company’s charm and appeal. We would think of 4 preliminary questions:

  1. Who is my audience?
  2. What emotions would I like to convey to them?
  3. Is that in line with my business and own-brand identity?
  4. Is that readable in all electronic communication format and platforms?

Design Letters have leveraged the power of fonts in their stationery design. They have adopted Arne Jacobsen’s hand-drawn typography from 1937. They have turned Arne Jacobsen typography into daily stationery products. To me, it conveys a cool, professional, fun as well as creative and arty feeling; a nice way of linking typography to our daily physical lives.

IMG_8463

We first spotted them at Paperworld in Frankfurt this year, and are now very happy to see Selfridges selling some of their products. Our favourite is the “Actions” book, which we find very functional and cool to use in our professional as well personal life.

IMG_7850 (1)

IMG_8618

You have the opportunity to bring fun, serious, contemporary, nostalgic, and many more emotions while writing your emails, writing your daily plan, your recipes, your diary, or even just small notes to yourself not only on the screen but on your paper stationery as well.

We would love to hear about your favourite font – how does it make you feel?

 

Please click on the blog post title to comment.

One thought on “Fonts Matter!

  1. I love that design – clean and professional, looks great. Thanks for posting about this one. Can you look for stationery with London or New York typefaces? Or other cities? Given how much people like to travel…

    Like

Leave a Reply to AT Cancel reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s